Leo
March 24th, 2004, 11:51 AM
BMW's 645 "Limited Edition".....Neiman Marcus
By BMW Press Group
http://www.motorsportscenter.com/uploads/coast_645_drive_001.jpg
Woodcliff Lake, NJ - October 16, 2003 ... Christmas is coming early for 50 Neiman Marcus customers who managed to place their calls into the BMW Purchase Hotline to order the new 2004 BMW 645Ci that was featured in this year’s Neiman Marcus Christmas Book, as it went on sale today at 12 PM, EDT.
As the clock struck noon, the 1-866-303-BMW6 phone lines were completely lit up with buyers who wanted to be sure they were among the first in the U.S. to own the just-introduced Limited Edition 645Ci. The sports car sold out in a mere six minutes and 57 seconds.
“Our partnership with Neiman Marcus has led to a high-speed sell out of the new 645Ci,” said Jim McDowell, Vice President of Marketing for BMW of North America. “Together, we have struck a chord with consumers who want luxury, elegance and extreme driving excitement in one fantasy package.”
By BMW Press Group
http://www.motorsportscenter.com/uploads/coast_645_drive_001.jpg
Woodcliff Lake, NJ - October 16, 2003 ... Christmas is coming early for 50 Neiman Marcus customers who managed to place their calls into the BMW Purchase Hotline to order the new 2004 BMW 645Ci that was featured in this year’s Neiman Marcus Christmas Book, as it went on sale today at 12 PM, EDT.
As the clock struck noon, the 1-866-303-BMW6 phone lines were completely lit up with buyers who wanted to be sure they were among the first in the U.S. to own the just-introduced Limited Edition 645Ci. The sports car sold out in a mere six minutes and 57 seconds.
“Our partnership with Neiman Marcus has led to a high-speed sell out of the new 645Ci,” said Jim McDowell, Vice President of Marketing for BMW of North America. “Together, we have struck a chord with consumers who want luxury, elegance and extreme driving excitement in one fantasy package.”